RESEARCH DESIGN AND PLANNING PHASE: Significance and Importance

 

RESEARCH DESIGN AND PLANNING PHASE: Significance and Importance

By: Reymark A. Busca 

            If one would like to have truthful information on world around, on nature, on human being, he/she have to look for convincing data. Collecting such data is process complicated, and complex and due to this, most people find it very difficult. Before beginning your paper, you need to decide how you plan to design the study

Generally, research is understood as systematic, controlled, empiric and critical investigation of hypothetic statements on supposed relationships among phenomenon. It is a process in which thinking is dominant.

A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems. In simple words it is the general plan of how you will go about your research. The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that the research problem determines the type of design you should use, not the other way around!

The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible. In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.

Research design is needed because it facilitates the smooth sailing of the various research operations, thereby making research as efficient as possible yielding maximal information with minimal expenditure of effort, time and money. Research design has a significant impact on the reliability of the results obtained. It thus acts as a firm foundation for the entire research. Research design is a broad framework that states the total pattern of conducting research project. It specifies objectives, data collection and analysis methods, time, costs, responsibility, probable outcomes, and actions.

     A research design is a broad plan that states objectives of research project and provides the guidelines what is to be done to realize those objectives. It is, in other words, a master plan for executing a research project

 The following five phases outline a simple and effective strategy for conducting effective research:

I.   The conceptual phase

II. Phase of construction of research design

III. Empiric phase

IV. Analytic phase

V.  Disseminative phase

References:

https://www.pbctoday.co.uk/news/planning-construction-news/design-planning-process/67191/ https://www.termpaperwarehouse.com/essay-on/The-Importance-Of-Planning-And-Design/75399